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Following the steady growth in 2020, in the first half of this year, the market of sweeping robots continued the rise of the previous year and achieved steady growth. However, on the other hand, the aftershocks of rising raw material prices and product "lack of core" continue. In order to minimize the impact of the upstream market and improve product prices, it has become the first breakthrough for floor sweeping robot enterprises. However, it is obvious that playing the price card is not a long-term plan for brand development. Under this background, how should floor sweeping robot enterprises break the situation?
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The rise in the average price is a foregone conclusion
Nowadays, the rise of average price has become a fact for all to see in the whole sweeping robot industry. In terms of market performance, taking the online market with a relatively high share as an example, the reporter of electrical appliances learned through summarizing relevant sales data that in the first half of 2021, compared with the same period last year, the market share of floor sweeping robot products in all price segments with an online channel price lower than 2499 yuan declined to varying degrees; In contrast, the market share of products priced at 2500 ~ 2999 yuan and above 3500 yuan increased by 8% and 22% respectively. In addition, the overall market sales performance of sweeping robots in the first half of 2021 also fully indicates this situation. According to the total data pushed by AVC, in the first half of 2021, the retail sales of floor sweeping robots reached 5.3 billion yuan, a year-on-year increase of 39%; The retail volume was 2.8 million units, a year-on-year increase of 2%.
Referring to the reasons for the rise in average price, in the view of some people in the industry, it is a normal business logic for suppliers to raise prices when there is a shortage of goods and can not quickly replenish production capacity in the short term, which occurs in many upstream large factories, including wafer factories with tight production capacity but increasing orders; However, on the other hand, some intermediate link prices are too high and raised too fast, which has also become a participant in the aggravation of the core shortage environment to a certain extent.
In fact, the average price rise does have a certain impact on the leading enterprises in the industry, but it is still within the range of tolerance. In contrast, some small and medium-sized manufacturers are more affected. According to the relevant person in charge of stone technology, the market chip price rose nearly 10 times in the first half of 2021. "Even so, it does not have a great impact on large-scale enterprises with stable supply, but some small and medium-sized manufacturers have suffered heavy losses in this process. This will undoubtedly lead to more concentrated brand in the floor sweeping robot market." the relevant person in charge of stone technology said.
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Dig deep into functional technological innovation and make it a scene or a finishing touch
Under the dual stimulation of technology support and the tension of upstream supply chain, the product unit price of floor sweeping robot has been rising all the way. Nevertheless, it is obviously not a panacea for the development of the industry. Blindly increasing the product unit price can not obtain consumer recognition. In the nightmare of rising raw material prices and "lack of core" of products, Exploring new ways to break the situation has become a problem that sweeper enterprises must solve at present. As far as the current development status of the industry is concerned, there are two obvious development paths: one is product function innovation; Second, the layout is scene oriented.
In terms of functional innovation, Li Nan, deputy general manager of Shanghai lanbao intelligent Co., Ltd., from his own perspective, believes that in addition to the optimization and improvement of basic product technology algorithms and more advanced sensor fusion design, in addition to the function of the sweeping robot itself, monitoring, air killing, air humidification Even the delivery function within the family, the combination of sweeping robot with more innovative applications may bring a new development breakthrough for the industry.
The relevant person in charge of stone technology analyzed the existing three pain points of floor sweeping robot products: positioning and path planning, obstacle avoidance ability and cleaning efficiency, and pointed out that on the basis of LDS lidar + SLAM algorithm, the cleaning path is intelligently planned through AI algorithm, and the robot algorithm is continuously iterated to improve product sensitivity through in-depth learning of network product data on the server side, So as to improve users' satisfaction with products and weaken the impact of product prices on users. "We believe that computer vision is the general trend of the development of obstacle avoidance technology for sweeping robots, and stone sweeping robots will continue to optimize subsequent algorithms and upgrade product hardware to bring users a better product experience," he said.
It is worth mentioning that with the popularity of artificial intelligence and IOT technology, the intelligent IOT ecology focusing on building smart home has attracted the attention and layout of many home appliance enterprises, which has also become another important direction for the intelligent development of floor sweeping robots.
In the view of some people in the industry, the natural mobile properties of the sweeping robot make it an "intelligent driving car" driving at home. "This is also a rare and even the only mobile aiot device in the whole home environment, which means that there is more recognition ability in the information categories to be processed, not only for the recognition of the space environment, but also for the path planning of the way forward and the ability to recognize the obstacles on the way forward." Sun Lei, product director of Haier sweeping robot, accepted the electrical appliance Reporters also affirmed this potential development direction. In his opinion, floor sweeping robot is an indispensable product in the smart home scene. With the continuous deepening of the concept of smart home in the home appliance market, single category companies can have a larger development market only by integrating into the large ecology and providing users with better interactive experience. "At present, Huawei, Xiaomi and Haier are all carrying out ecological coverage of products. It is expected that several major ecosystems will be formed in 3-5 years, which is expected to become the finishing touch in the next market outbreak." Sun Lei said frankly.
Compared with the great changes brought by the technology renewal iteration to the whole industry, the power of functional innovation has obviously converged a lot, but in the opinion of the reporter of electric appliance, this does not affect the general trend of the sweeping robot industry as a whole in its continuous exploration and change. According to the AVC forecast, the retail sales of sweeping robot market is expected to reach 12.3 billion yuan in 2021, with a year-on-year increase of 31%.