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U.S. Agricultural Robotics, $940 Million in Series C Financing

Jul 30, 2024

Recently, Monarch Tractor, a U.S. agricultural robotics company, announced the completion of $133 million (about 940 million yuan) in Series C financing, setting a record for the largest single financing in the field of agricultural robotics.

 

Founded in 2018, Monarch Tractor's core product, MK-V, is the world's first all-electric, driver-selectable smart tractor that integrates advanced technologies such as electrification, automation and data analytics.

 

The company's founding team has extensive R&D and industrialization experience in Silicon Valley's electric vehicle, robotics, and agriculture sectors, including Carlo Mondavi from a famous Napa Valley wine family, Mark Schwager, former head of Tesla's Superfactory, and Dr. Zachary, a robotics doctor at Cargill Mellon University Omohundro.

 

Currently, the company has deployed more than 400 MK-Vs in 12 states and three countries, covering a wide range of agricultural segments such as vineyards, dairy, berries, and orchards.

 

The $133 million Series C financing was co-led by global impact investor Astanor and Foxconn's fund HH-CTBC Partnership L.P, with participation from leading investment organizations such as At One Ventures, PMV and The Welvaartsfonds.

 

The funding brings Monarch Tractor's valuation to more than $500 million (approximately Rs. 3.6 billion) and the company's total funding to date to a cumulative total of $220 million (approximately Rs. 1.6 billion).

 

Traditionally, agri-tech has often been viewed as a relatively niche and conservative field that struggles to attract large-scale venture capital. But Monarch Tractor's success story shows that agtech is becoming an attractive investment hotspot as technology advances and market demand changes.

 

Praveen Penmetsa, the company's CEO, said the funding will help Monarch through "quite a challenging period.

 

According to the U.S. Food and Drug Administration, the profitability of U.S. farms has steadily declined over the past decade, with 2023 marking the worst slide in history. While robotics and AI are relatively new to agriculture, Monarch Tractor says it wants to capitalize on the potential growth of this market and be at the forefront of digital disruption.

 

The MK-V Smart Tractor integrates a number of cutting-edge technologies, including electric drive, autonomous driving, artificial intelligence and data analytics. The combination of these technologies not only improves agricultural productivity but also significantly reduces environmental impact.

 

In terms of artificial intelligence, the Monarch Tractor utilizes the NVIDIA Jetson Edge AI platform, with six Jetson Xavier NX SOMs (system-on-module) per tractor. This powerful computing capability allows the tractor to process data from multiple cameras and sensors in real time, enabling functions such as precision navigation, obstacle recognition and crop analysis.

 

The company's CEO says: "This is important in certain agricultural environments where GPS signals may not be available, and it's also vital for safety, as Monarch aims for a completely driverless operation."

 

Thus, the MK-V is essentially a robot in tractor form.

 

The company has also developed the WingspanAI farm management platform, a comprehensive digital farming solution.

By integrating a farm management system, vehicle location tracking, crop image collection, and automated operational planning, WingspanAI provides farmers with data insights and decision support.

 

The agricultural machinery market is huge, but compared to the automotive industry, it lags behind in terms of intelligence and electrification. Only 3 million tractors are sold globally each year, compared to more than 70 million automobiles, and this gap reflects the huge potential of the agricultural machinery market.

 

Monarch Tractor said that this round of financing will be used in three main areas: first, to expand production to meet growing market demand; second, to strengthen the sales and service network to provide better support for customers; and third, to continue to invest in research and development, especially in the field of artificial intelligence and data analytics.

 

In addition, the company plans to further expand its geographic footprint to more states and countries.

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