Price Drop Volume Rise, Commercial Cleaning Robot Ushered in A New Match Point

It's no surprise that commercial cleaning is a big hit at the robot track this year.

On August 23, Maiyan Intelligence released its new commercial cleaning robot Aurora One PRO, which retails for only 39,800 RMB. Subsequently, in the CCE Shanghai International Clean Technology and Equipment Expo, Hagong Ao Ting released the floor sweeping integrated cleaning robot SW80, announced the price of 49,900 RMB.

It is worth noting that in the past new product release, most customers need to go on the official website inquiry, few commercial cleaning robot manufacturers directly open the price, and Maiyan intelligent in the release of the price, and on JD enterprise purchase on sale, this is the first time in a number of commercial cleaning robot manufacturers.

When the price of a consumer electronics product goes down to 5,000 RMB, there will be an explosion. So, for the commercial cleaning robot, the price of 50,000 RMB, is the anchor point of its commercial acceleration?

The industry report "Artificial Intelligence Robot opens the Fourth Scientific and Technological Revolution | In-depth Research Report" jointly released by Potential Capital and Light Cone Intelligence mentioned that, usually when the ROI of robot cost versus labor monthly cost is less than 48 months, there will be products in this segment track, and customers begin to consider trying; When the ROI is less than 24 months, the customer starts to buy the test in bulk; ROI < 12 months, the market starts to explode.

Based on a monthly salary of 5,000 RMB for a cleaning worker, the ROI of commercial cleaning robots has been reduced to 10 months and is about to explode.

The Internetization of sales channels has lowered the sales threshold of B-terminal products, which may further stimulate the outbreak of this market.

An outbreak may already be under way. In May, a cleaning robot called Huan Ying S1, a rival to the two products, was released by Gaoxian, with orders exceeding 100 million yuan on the day of its release, officials said. If according to the customer unit price of 50,000 yuan to estimate, it is expected that a single shipment in 2000 sets.

A few years ago, this would have been unthinkable. Cao Wei, a partner at Lanchi Venture Capital and an early investor in Gaoxian Robotics, said of Light Cone Intelligence, "At first, when customers come to buy cleaning robots, they may only buy one or two. We keep asking them when they will buy a third one."

From "usable" to "good use"

Steve Jobs always focused on product innovation: "Innovation makes you a leader or a follower."

In the new products released this year, we clearly feel that from "usable" to "easy to use", the product power of commercial cleaning robots has stepped to a new level.

But for a long time, commercial cleaning robots were the subject of ridicule.

Used family sweeping robot might experience, in order to prevent sweeping robot "lost their sweep" midstream, clean fixed area need to take other room doors are locked up, but some robots also is "don't bump south wall does not return" of the spirit, whether the door or table legs, head bump up, repeatedly crash after an inconclusive, may also choose "strike".

Not recognizing obstacles clearly, losing position or striking in the middle are all mistakes that sweeping robots, especially those in the early stage, often make. In many cases, it is clearly an artificial intelligence, but it behaves like an "artificial mental retardation".

In the face of larger and more complex office, hotel lobby, supermarket and other Spaces than home scenes, can commercial cleaning robots smoothly sweep the floor?

Although many companies advertise their products as cleaning robots, but in essence, they do not achieve the real sense of "hands free". If you pay attention to observe, we can see that some cleaning robots in office buildings and shopping malls still need cleaning personnel to carry out frequent maintenance after completing the cleaning task and returning to the workstation, such as ensuring that the garbage in the sewage tank is cleaned up, filling the water tank with water, adding detergent and replacing dust cloth.

In short, it doesn't work.

If the product doesn't work, customers won't buy it. Therefore, in view of the pain points existing in the previous industry, this new product release each in the innovation of product functions on the full effort.

Taking the corner cleaning which has been troubling the industry for a long time as an example, due to the limitations of physical conditions, the former commercial cleaning robots can not deeply clean the dead corners of the wall and corner, which often leads to the unclean cleaning of garbage in the gap and is criticized. With this in mind, the new version of the Kosen Scrubber 50 uses a cleaning solution with an edge brush to achieve zero edge cleaning for corner waste.

And in high-end scenes, the corner cleaning requirements are more "tricky". Not only can the cleaning mechanism not be exposed, but some vertical facades, such as glass, high-reflective stainless steel and valuable wood, are not allowed to leave brush marks, adding to the complexity of the chassis design of commercial cleaning robots.

But difficult doesn't mean impossible. In the Aurora One PRO launched by Maiyan Intelligence, the EAP "Edge aerodynamic cleaning system" solves this problem perfectly. When near the wall, the robot will automatically enter edge cleaning mode. When the fan is started, the air flow from the bottom can sweep the dust from the edges and corners.