Mobile robots usher in a golden age at sea

A few days ago, Shenzhen YouAizhihe Robot released the overseas "to be integrated" strategy, to improve sales, technical support and after-sales service capabilities in Japan, Germany, Southeast Asia and other regions, is expected to increase the proportion of overseas business to more than 30% in 3 years.

Youaizhihe is an industrial mobile robot head enterprise in China, which has developed rapidly in recent years. It is reported that from 2018 to 2021, it has maintained a compound annual growth rate of more than 200%. Its products are also exported to more than 30 countries such as Japan, Singapore, Spain and Germany, and has built a sales and service network in over 60 countries and regions. That is why it is so confident.

In recent years, mobile robots have developed rapidly, and the industry has entered the stage of large-scale application by market cultivation. The market has also begun to shift from incremental to stock competition, and the pressure is increasing. In this case, looking for new incremental markets has become the choice of many enterprises, and the overseas market has become more and more attention.

Demand for mobile robots has soared in overseas markets

With the steady growth of the global demand for industrial automation, coupled with the impact of the epidemic and other factors, the intelligent transformation of industrial logistics in manufacturing industry is increasingly urgent, which increases the demand for industrial mobile robots, especially in overseas markets. According to the Logistics IQ report, the global warehouse automation market size will grow at a CAGR of 11.7% from 2019 to 2025, and the global warehouse automation market is expected to reach US $27 billion by 2025.

Is large than the influence of epidemic, a lot of people think that in the face of epidemic overseas countries have chosen to lay flat, so manufacturers should not lack of employees, demand for robot and there is not much, but that is not the case, more realistic situation is, especially in some developed countries abroad, manufacturing industry practitioners are mostly elderly population, due to indulge the outbreak, Many people were directly taken away, or repeated infection led to long-term job loss and production blocked, so the enterprise went bankrupt.

Which also leads to a big impact is poor supply chain, a complete industrial chain is interlinked, some point out problems will affect the global, even if there are other alternative, also can appear the time difference problem, which is increasing in recent years, the supply cycle of imported products, a variety of factors for overseas enterprises demand for automatic production is very urgent.

The data also reflect this, after foreign media reported that the U.S. labor shortage is getting worse, and many companies are increasingly turning to automation technology and robots. Robot orders in the U.S. rose 40% in the first quarter of this year, according to the American Association of Automation. Business Insider reported that the number of job openings in the US hit a record 11.5 million in March.

Compared with other types of robots, there is not much substitution difference in mobile robot technology at home and abroad, which is reflected in the market share. For example, the domestic market is almost dominated by domestic manufacturers, among which the localization degree of AGV reaches a surprising 95%. There are also YouAizhihe, Jizhijia, Stende, Hazel Innovation, Haikang robot, future robot and other enterprises can be compared with MiR, Omron and other foreign manufacturers, which lays the foundation for entering the overseas market.

Domestic mobile robot enterprises frequently go to sea

In the face of the huge overseas market, China's mobile robots are also accelerating their march overseas and have made great achievements. Data show that in 2021, the overseas sales of China's mobile robot enterprises reached 2.5 billion yuan, accounting for 20% of the overall market. The overseas market revenue has become an important support point for many enterprises' revenue growth. To the international market has become a major development trend of the mobile robot industry.

Since this year, the major mobile robot enterprises are also constantly acting, appearing in foreign exhibitions, looking for agents, cooperating with integrators, setting up branches... Through various ways to expand overseas business.

Such as in early June in Stuttgart, Germany exhibition centre of the twentieth LogiMAT, Europe's biggest internal logistics and process management, much attention has been paid to the international trade show optimal YiZhi, extremely ZhiJia, hai kang, the robot in the future, work smart, fast storehouse, HuaRui science and technology, the soft innovation, ostend, dart, animal husbandry star, countries gathered here, With its representative products and programs appeared in the exhibition.

In addition, in order to better expand the overseas market, Chinese mobile robot enterprises are also stepping up the construction of overseas teams, Xiongong Intelligent began to expand its team in Germany; By expanding the overseas localization team, Kuaicang launched products suitable for overseas markets; Future Robots has set up marketing centers in more than 30 countries and regions...

Chinese companies' efforts in overseas markets have also been successful. It is reported that more than 60 percent of the logistics robots introduced by major South Korean companies are made in China. The report of Fuji Economy, an authoritative research institute in Japan, also shows that the market share of Ji Zhi Jia in Japan has reached as high as 77%, occupying the position of market leader.

In today's all-round intelligent manufacturing, wisdom logistics become the inevitable trend of the development of the demand for mobile robot also will continue to grow, as a wider markets overseas, is a battleground, domestic enterprises want to get breakthrough, master more industry say, grasp two markets at home and abroad will be the inevitable choice.