From Manufacturing Products To Creating Ecology, The Globalization Process Of Collaborative Robots Is Accelerating

Where will the global economy go? This topic has increasingly become a core topic of public concern in the past two years.

"Achieving globalization" used to be just an ideal for many Chinese companies. Now, more and more Chinese companies are using their unique brands and technologies to break the world's impression of "Made in China" as cheap and low value-added. To achieve "globalization", we have won recognition from customers all over the world with our products and services, and our ideals have come into reality.

We focus our perspective on the field of robotics. It took only a few years for China to go from importing a large number of robot products of well-known international brands to the fact that local robot companies have truly taken the lead in global competition. The speed is undoubtedly amazing. . In particular, the development of the collaborative robot industry has only been in the past 10 years, and Chinese companies are gaining a larger market pie through "global layout".

▍Globalization, an inevitable choice for development

At present, globalization has undoubtedly become a new direction for the rapid development of robot companies.

According to an investor, in recent years, the investment circle has been optimistic about the overseas business of enterprises, and rapid growth has become the main theme of overseas business of enterprises. "Further expanding overseas markets" has gradually become a high-frequency term when describing strategic plans for financing projects.

In fact, most of this is based on optimism about the evolution of the global robot market. On the one hand, service robots and collaborative robots have not yet formed a fixed competition pattern in the world due to their relatively new categories. In particular, collaborative robots are mostly new categories that did not start to explode under the general trend of intelligent manufacturing until around 2015, and the entire development cycle is only about 7 years.

According to IFR statistics, it is estimated that the industrial robot market will reach US$19.5 billion in 2022; it is expected to reach US$23 billion in 2024. The Institute of Electronics predicts that by 2024, the global robot market is expected to exceed US$65 billion.

It can be judged from this that the current industry is still in the stage of rapid development. Unlike fast-moving consumer goods, traditional industries such as automobiles have formed stable business cooperation models and brand recognition barriers, which makes the market competition environment for robots, a new category, more competitive. It is more open to other categories. With huge market expectations, it is not difficult to understand that capital favors global emerging robotics companies.

For this reason, some of China's top "going overseas" companies have begun to go to the global capital market or raise funds through the primary and secondary markets, and quickly obtained more sufficient cash flow ammunition to fight the world. For example, not long ago, Jieka Robotics, a leader in collaborative robots, received joint investment from Temasek, True Light, SoftBank Vision Fund Phase II, and Prosperity7 Ventures, a diversified venture capital fund under Saudi Aramco, aiming to expand its presence overseas. Participation in market competition.

On the other hand, after nearly 10 years, the cultivation maturity of the collaborative robot market has stabilized. In the process of globalization, Chinese companies have discovered that many manufacturing companies around the world are no strangers to collaborative robot products. This also makes China The product competitiveness of enterprises is more prominent.

Since China's participation in global competition, a very obvious logic is that Chinese manufacturing has obvious advantages in hard power areas such as product cost performance, product quality and reliability. Just as the success of Tiktok and DJI overseas demonstrates, regardless of China or the United States, in addition to cultural differences, most of the time there are not many essential differences in the needs of companies and individuals in different countries. The key is to find a way to satisfy overseas markets The right way for a crowd to demand.

The manufacturing industry has also continued such characteristics of market demand. Ms. Chang Li, vice president of Jieka Robotics, mentioned to the robot lecture hall that under the premise of product demand, any rational entrepreneur will inevitably think from the solution itself to judge whether the product meets its own high-quality needs. "Although there are regional differences in customers in industries such as automobiles, electronics, precision processing, and food in various countries, their demand for collaborative robots is basically similar to that in China." Chang Li explained.

There is no doubt that under the influence of the global epidemic, for traditional manufacturing companies, a simple perception is that consumers are changing, forcing them to invest in more changes to improve their overall competitiveness. For example, raising the technical threshold and doing more precise product development. This makes the overseas market similar to the domestic market, and the demand for high-quality development of the manufacturing industry is more prominent.

As an emerging "new manufacturing" company, Chinese manufacturing companies such as Jieka Robotics are making frequent appearances and attracting attention in many overseas manufacturing-related exhibitions. At present, most brands in the collaborative robot category are in the early stage of establishment, and most of the brand awareness of collaborative robot companies is at the same starting line, and most of the main products meet some emerging user needs. These Chinese companies have stood on the same starting line as overseas companies, and have gradually formed global leaders in core technologies and products in their respective segments.

According to Chang Li, Jieka Robot found in the feedback on the communication content of these overseas exhibitions that most foreign companies are also concerned about performance, functions and the feasibility of professional solutions, followed by application scenarios and brand awareness. Therefore, It is inevitable for Jieka Robotics and other companies that already have strong domestic market competitiveness to gain more attention from overseas markets.