Another Two More Top Robot Enterprise Is Declaring To Raise Up Their Price From July,1st

Recent robot hot plate in the stock market performance, continuous wave tide, harden has attracted the attention of many people, and at the same time, influenced by environment, there is another more serious trend in the industry spread, that is the boom of robot, the second half of the price boom will deeply influence and even in the next few years robot industry situation, need to focus on real time.

Eft, the leading manufacturer of industrial robots in China, announced that it will raise the prices of all its robots by 3-10% from July 1.

Eft said that in the past two years, due to the influence of various factors, chip and raw material prices, labor costs, logistics costs continue to rise, resulting in the overall cost of the robot rising, in order to ensure stable supply, the company decided to implement the price adjustment.

Just this month, Another industrial robot company, Petian Robotics, also announced that it will raise the prices of some robot products by an average of 3-8% from July 1, 2022.  

In fact, recently the price of robot products is not rare, and even developed into a common problem in the industry, since this year, there have been Huichuan technology, Astro Boy robot, Erbi, ABB, Hechuan, Nabot, Lefuharmonics and other manufacturers publicly announced the price, and private adjustment of the price is undoubtedly more.  

Overview required will be found that the robot companies would closely, the reason that rise in price is shortage of semiconductor materials, core parts, logistics costs rise, etc., these factors really exists objectively, and chips, for example, not only prices rose more than 100%, also in short supply, many goods time elongated to more than 52 weeks, more than $80 of more than weeks, the longest  As a result, the supply of chips such as safety module, RDC module and teaching device required for the production of industrial robots is insufficient.  

Rising prices of raw materials, in fact, the first effect, the field of industrial robot upstream components related businesses and therefore issued price increase notice early, inovance technology, sichuan science and technology, domestic and foreign, yaskawa electric, schneider, ABB Ed grams, Siemens, omron, Emerson, mitsubishi, etc and other industrial automation giant enterprises.  

Now domestic industrial robot enterprises have been raising prices, which is caused by the pressure from upstream parts. For robot manufacturers, their profit space is very limited. If they do not take measures to raise prices, their profits are likely to be wiped out by the rising costs. 

Some analysts say that although domestic manufacturers, including Huichuan Technology and Eston, have gained a certain market share and customer acceptance, they are also under huge profit pressure. In the case of upstream components and ABB and other foreign brands raising prices, they have no choice but to raise prices.

In response to the upper parts of rising situation, in addition to the following product price, many enterprises is considering to adjust the supply chain, domestic substitution degree, due to the advantages of the local, home-made parts generally is more cost-effective, and recently, the domestic enterprise technology breakthrough unceasingly, the quality of the product has gradually been recognized by the market and domestic alternative to become a good choice, so from this point of view, The price surge is also an opportunity for domestic enterprises.

Chip shortage easing, robots or meet the volume of price rising situation

Since the beginning of this year, the market environment has not been calm. The epidemic is raging again, the war between Russia and Ukraine continues, and raw material prices and logistics costs remain high. From a conventional perspective, such an impact on the external environment is likely to affect the normal development of the market.

But at present, the order demand of the industrial robot market in 2022 still shows a steady growth trend compared with the same period last year, although the growth rate has slowed down under the influence of the above factors and the high base.

Data show that in the first quarter of 2022, the cumulative output of domestic industrial robots was 102,496 sets, up 10.2% year on year; In terms of shipments, the first quarter reached 66,000 units, up 20.5% year on year. The growth rate of demand is higher than that of production capacity, which shows that the industry demand is further expanding.

And it is worth noting that in the first quarter of industrial robot shipments, domestic enterprises shipped 21,000 units, up 29% year on year; Foreign-funded enterprises shipped 44,000 units, up 17% year on year, while domestic enterprises' shipments grew faster, which means that downstream users are more and more recognized by domestic industrial robot brands, and the localization rate continues to improve.

In fact, due to the recent epidemic, the opportunities for the downstream system integrators of industrial robots to go out and explore the market have been significantly reduced. The reason why they can rise against the trend is due to the active influx of new customers and the easing of the "chip shortage" so that the demand for automobiles, special equipment and other industries began to recover.

A large part of the demand for industrial robots comes from the automobile industry, but the chip shortage in recent years has made the automotive industry suffer heavy losses, such as the old giants Volkswagen, Ford have shut down factories continuously, and even Toyota, which is considered to be least affected by the lack of core, has also stopped production and reduced production scale.

Recently, a number of auto brands, including BMW and Mercedes Benz, have announced that they have enough chips. At the same time, judging from market conditions, chip production capacity for automobile manufacturing is expected to reach balance in the second half of this year, which is undoubtedly good news for the industrial robot industry.

In addition, the rapid development of the domestic new energy industry, so that photovoltaic, lithium battery and other industries continue to boom, intelligent manufacturing plant projects continue to fall, the demand for industrial robots increased. Take lithium battery for example, there have been a number of new energy power battery production projects registered this year, including Ningde Times, BYD, Zhongchuang Xinhang, Ganfeng Lithium, Honeycomb Energy, Tianjin Lishen and so on have a layout, including more than 10 billion large projects.

In the second half of the outbreak under control and the lack of core eased, the market demand for industrial robots is expected to continue to rise, year-on-year to reach 30%, but the price of raw materials due to many factors, such as supply chain under pressure in a short period of time will continue to remain high, under pressure conduction, industrial robot ontology prices trend is also difficult to ease, Therefore, the industrial robot industry will usher in the situation of quantity and price rising together.

Of course, this is not a bad thing. At present, the profit margin of China's robot industry is low. Through appropriate price increase, enterprises can have enough funds to ensure the continuous iteration and update of product technology, and then promote the market to return to the benign stage of quality competition, and will not be unable to extricate themselves in the mire of homogenization and price war.